Head of Content & Growth — Dubai, UAE

Abdul HannanUsama

I turn content into a revenue line. 956M+ views, $8M+ in attributed investment, and a 20+ person department across 10 brands — built and run from Dubai.

956M+
Content-driven views
$8M+
Investment attributed
20+
People led
10
Brands, simultaneously
Selected work

Projects.

Every tile below is live. Click through to the site, the channel, or the video.

Production

The video wall.

Content I directed, scripted or ran production on. Click any frame to play it right here. Dashed cards are assets waiting on a public link.

YouTubeTelefilms, trailers & interviews

Talk Shows & PodcastsLong-form interviews · YouTube

Wheels BeastAutomotive short-form · YouTube

MGI Real EstateProperty short-form · YouTube & Facebook

Medical & HealthHealthcare short-form · YouTube

YouTube ShortsMeer Media · short-form

FacebookMeer Media Productions & Shakeel Ahmad Meer Official

Meer Media Productions — featured reel

Facebook · short-form

Interviews with actors & celebrities

Facebook · Shakeel Ahmad Meer Official

Instagram — Meer Media ProductionsReels

Abdul Hannan Usama
Abdul Hannan Usama
Head of Content & Growth · Dubai
Who you'd be hiring

I run the whole
content lifecycle.

Strategy, production, editorial standards, distribution and reporting — I've owned all five, at the same time, across ten brands. That means I can sit in a board meeting and defend a number, then walk onto a set and direct the shoot that produced it.

Six years in: 956M+ views, $8M+ in attributed investment, a Silver YouTube Creator Award, and a search channel I grew into $368,542 a month in revenue. Currently leading a 20+ person department in Dubai.

Track record

Six years, four steps.

2020 — 2022

Content & SEO

Writing and technical SEO across e-commerce, news and agency clients. Where the fundamentals came from.

2023 — Present

SEO Executive, AlphaSolar

Owned the full search function and turned it into the company's top revenue channel.

Sep 2023 — Feb 2024

Social Media Manager, Meer Group

Founder brand and company pages, leading a three-person creative team.

Feb 2024 — Present

Head of Content & Media

20+ people, 10 brands, full content lifecycle — strategy through to board-level reporting.

Capability

What I bring.

Content & Media

Multi-channel strategyEditorial standardsProduction frameworks Performance reportingVideo directionPremiere Pro & CapCut Photoshop & IllustratorTelefilm & podcast productionCelebrity & influencer PR

SEO & Web

Technical SEOCore Web VitalsKeyword research Link buildingConversion optimisationAhrefs · SEMrush · MOZ Search Console & AnalyticsWordPress & ShopifyHTML · CSS · PHP · MySQL

AI & Leadership

Team of 20+AI content scalingAdvanced prompting n8n automationsAI agents & workflowsExecutive reporting Cross-functional delivery
Open to Head of Content roles in the UAE

Let's build the
content engine.

Send a brief, a role spec, or just the number you need to move. I'll tell you what it would take.